Izabela Mijic

Chief Marketing Officer

Izabela Mijic is the chief marketing officer at Serviam by Wright LLP.  With more than 18 years of experience, she leads the firm’s marketing strategy, communications, business development initiatives, and brand positioning with an approach that aligns growth, visibility, and purpose.

Izabela specializes in transforming strategy into measurable impact by building strong market presence through data-informed campaigns, digital engagement, thought leadership, and client-focused outreach.  She holds an MBA from the University of California, Irvine (UCI) Paul Merage School of Business.  Her MBA, combined with a background in business, international studies, and management at Baylor University and UCI, gives her a global, strategic perspective that shapes her approach to marketing and business development.

Her expertise spans strategic planning, brand positioning, B2B growth, client relationship development, public agency outreach, and proposal strategy.  She oversees Serviam’s full proposal and RFP response process—from opportunity assessment and competitive positioning to content development, submission, and follow-up—ensuring each response clearly communicates the firm’s value, experience, and commitment to serving public agencies.

On the digital side, Izabela leads the firm’s multi-channel marketing execution, including website development, graphic design, search engine optimization, paid search, and marketing automation, all focused on deepening Serviam’s connection with public agencies and municipal partners.  Izabela believes effective marketing is more than visibility; it is about creating meaningful connections, fostering trust, and supporting long-term growth.  Her work reflects Serviam’s commitment to serving public agencies with excellence, integrity, and purpose.

A former NCAA Division I collegiate tennis player, Izabela brings the same discipline, focus, and competitive spirit to her professional endeavors.  Outside of work, she enjoys spending quality time with her family and staying active on the tennis court.

EDUCATION

• Master of Business Administration, UC Irvine Paul Merage School of Business

• Bachelor of Arts, International Studies and Management, University of California, Irvine